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Thought Leadership

Consumer Trends

  • Women are directly or indirectly responsible for 70-80$of all consumer purchasing decisions. 
  • 78% of women will try a company’s products or services if they are of the company’s support to women-owned-businesses.
  • The Millennial Generation is the largest and most diverse generation in US History. 
  • 59% of of Millennials have recently purchased a product because a small business was selling it. 43% of Millennials prefer to buy from local markets. 
  • 49% of Millennials have made a recent purchase because of the brand’s commitment to diversity on including.
  • Roughly 78% of chronic, long-term vacant storefronts are located in Unactivated Corridors and failed to cultivate Market Demand prior to leasing. 
  • Roughly 81% of approved master planned projects in the City of Boston are in Unactivated Corridors with merchandising plans dependent on established Market Demand.

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